About Neolacta Lifesciences
Neolacta Lifesciences is the first and only company in India—and Asia—to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatal nutrition have already saved over 1.4 lakh babies. We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices.
Role Overview
We are seeking a passionate and experienced Brand Manager / Product Manager to lead brand strategy and product portfolio management for our life-saving nutritional products. This role demands a blend of strategic thinking, scientific acumen, and hands-on execution in a purpose- led and regulated healthcare environment.
Key Responsibilities Brand & Product Strategy
- Lead brand planning, positioning, and go-to-market (GTM) strategies for key products including NeoLact 70, 100% human milk fortifiers, and related offerings.
- Work closely with clinical, regulatory, and R&D teams to build medically credible, compliant brand narratives.
- Assist with participating in conferences – regional and national wide.
- Translate complex scientific benefits into compelling communication tailored for neonatologists, paediatricians, hospitals, and NICUs.
Portfolio & Lifecycle Management
- Own the lifecycle of key SKUs—from product launch to growth, maturity, and rationalization.
- Build effective Visual aids and LBLs to support focus brands and new product launches
- Evaluate market feedback, clinical adoption, and therapy gaps to recommend enhancements or innovations.
Market & Stakeholder Insights
- Conduct deep-dive market research, competitive mapping, and stakeholder need analysis.
- Stay ahead of evolving neonatal nutrition trends, KOL expectations, and clinical evidence.
Marketing Execution & Field Support
- Design high-impact medical marketing tools (MR inputs, CME decks, HCP education content).
- Partner with the sales and training teams to ensure field-force alignment and effectiveness.
- Drive visibility through conference participation, KOL engagement, and scientific branding initiatives.
- Analyze sales data to identify areas for marketing initiatives
Cross-Functional Collaboration
- Collaborate with operations, regulatory, medical affairs, and hospital partnerships to ensure seamless implementation.
- Assist with the training function for new joiners.
- Drive knowledge transfer and assist with objection handling for Sales team members.
- Ensure all brand activities adhere to ethical marketing codes and compliance norms.
Business Planning & ROI
- Drive brand P&L performance and optimize ROI across marketing initiatives.
- Set KPIs, track metrics, and present brand performance to leadership.
Key Skills & Competencies
- Strong understanding of neonatal care, nutrition science, or pharmaceutical/medical marketing
- Strategic brand management and portfolio ownership
- Excellent cross-functional coordination and scientific storytelling
- High accountability and agility in a mission-critical, regulated domain
- Data-driven decision-making and execution rigor
Qualifications
- MBA in Marketing / Healthcare Management from a reputed institute
- Graduation in Life Sciences, Pharmacy, Nutrition, or related field
- 5+ years in product/brand management, preferably in infant nutrition, neonatal care, or specialty pharmaceuticals
- Experience in launching or scaling brands in a high-touch, HCP-driven environment Why Join Neolacta?
- Be a part of a pioneering company saving lives through science and purpose
- Work with globally experienced leadership and mission-driven teams
- Opportunity to shape the future of neonatal nutrition in India and beyond
Experience: 5+ Years
Reports To: MD
Notice Period – Immediate to 15 Days
