Digital Marketing, Community & SEO Lead

About Neolacta Lifesciences

Neolacta Lifesciences is the first and only company in India—and Asia—to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatal nutrition have already saved over 1.4 lakh babies. We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices.

Role Overview

  • Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo)
  • Target audience: Neonatologists, parents, Lactation Consultants,
  • Blend thinking with hands-on execution managing communities and optimizing web presence
Key Responsibilities Brand & Product Strategy
  • Build and manage active online communities across multiple platforms
  • Partnership with existing parenting communities: Work with Baby Chakra, Moms presso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etc
  • Develop organic, content-led strategies posts, videos, carousels, regional content
  • Engage directly with HCPs, influencers, and niche audiences to enhance credibility
Website Management & SEO
  • Oversee website content updates for accuracy and SEO alignment
  • Collaborate with developers and designers for UX and content improvements
Analytics & Insights
  • Measure digital performance across social and web platforms
  • Use analytics tools to refine content, community, and SEO strategies
Must-Have Skills
  • Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns
  • Prior experience in either B2B or B2C
  • Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc)
  • Familiarity with WordPress, Google Analytics, and SEO tools
  • Strong ability to create engaging, multi-format content
  • Analytical and creative approach to digital engagement
Donts This Role is NOT For
  • Marketers focused only on paid ads or short-term results
  • Candidates limited to FB/Instagram
  • Individuals who have managed agencies rather than individual tasks

Notice Period – Immediately

Mode – Work from Office

Salary – Best in the Industry

Job Category: Marketing & Strategy
Job Location: Bangalore

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